Euro RSCG Worldwide

 

Getting clients to the Future First is Euro RSCG’s commitment to clients and its raison d’être. It is this vision and the success in bringing it to life that has earned Euro RSCG Worldwide an impressive influx of new business, creative awards, and attracted top talent around the globe.

 

It has continued  to  lead  the  industry  in  the digital and social media space–being named to Unilever’s global digital roster and serving as the digital and social media agency of record for leading brands that include IBM, Charles Schwab, Ikea, Volvo, Kraft Foods, Chivas, Heineken, AMD and Lacoste. Evian Rollerbabies continued to break records with more than 175 million views to-date and Euro RSCG continued to lead clients to deliver firsts in their category, like Dos Equis being the first beer brand to surpass one million likes on Facebook. But  what  really made 2010  special  for Euro RSCG Worldwide was exercising its creativity to address major world issues. It was the lead creative agency behind the election of Prime Minister David Cameron in Britain; with One Young World, Euro RSCG Worldwide created one of the most forward-looking channels for corporate social responsibility (CSR) and  social change ever; David  Jones  led  the World Economic Forum Young Global Leader  taskforce on  sustainability advising  the French Presidency of  the G20  (following work with Kofi  Annan on climate change in 2009); and the agency works with clients to deliver CSR as acore discipline. For Euro RSCG Worldwide, social responsibility is a potent tool through which to drive the agency, the industry–and client growth.

 

The Agency

Delivering success  requires a  tenacious  focus  in  three key areas:  the continued  integration of  the digital-at the-core model,  the deep understanding of and ability  to anticipate and  influence consumer behavior around the globe, and the capacity to attract and retain the best talent in the industry.

 

Euro RSCG’s Model and Digital at the Core

Digital now sits at the core of all Euro RSCG Worldwide’s agencies, and they continue to strive to be the undisputed industry leader in the social media space. In 2010, Euro RSCG Social, a formalized cross-discipline, cross-leadership arm that groups  social media efforts agency-wide under one umbrella brand was launched. This is a natural extension to what has been a long-term leading role in the social sphere, marked by such innovations as:
• the first global CEO tweet-up;
• Social Xplorer, the first social media NPD tool;
• the first YouTube masthead ever created with an augmented reality experience of any kind and accessible on mobile;
• the first social media car launch; and
• the first beer brand ever to get over one million likes on Facebook.
This year, the network doubled its digital and social media business in China with the addition of major accounts such as Hershey’s, Balabala (one of China’s leading children’s clothing retailers), and Sun Hung Kai Properties (one of the largest property companies in Hong Kong). The digital offering continued to be boosted via the acquisition of digital shops Project House in Turkey, Acmic Interactive in India, and Congruent Media in the U.S. And the addition of agencies in markets including Ireland, Turkey and Serbia welcomed the likes of 02, Apple, Nestlé, Heineken, Danone, and Nokia to Euro RSCG Worldwide’s rosters there. It is the network’s firm belief that digital and social media cannot live in a silo but must be at  the core of business worldwide. This model began  to be brought  to  life nearly six years ago globally and efforts are now focused on ensuring Euro RSCG Worldwide is second to none in this space.

Corporate Social Responsibility

Euro RSCG Worldwide has been a leader in tracking the move toward conscious consumption and consumers’ growing interest in partnering with ethically compatible brands. And the network has seen the valuable dividends that accrue to those corporate brands that have earned the strongest reputations for integrity and social action. Euro RSCG Worldwide believes that its agencies around the world have not only an opportunity, but an obligation, to use the power of creativity  to effect positive change – as seen in its ability to rally more than 18 million climate allies globally for Kofi  Annan’s Campaign for Climate Justice in 2009.
Social Responsibility is something that is not only advised to its clients to put at the core of their businesses, but it’s something that Euro RSCG Worldwide has done globally as well. In 2010, it created its own not-for-profit platform called One Young World, bringing together nearly 1,000 future leaders from 114 countries to give the young people of the world a platform to drive positive change. The network believes that technology has given these young leaders a voice, regardless of their geographic location, and that technology + social media is a powerful combination  that allows  them  to share ideas and create  solutions  to  the most pressing  issues of our  time. Launched by London Mayor Boris Johnson and run under the guidance of international counselors including Kofi  Annan, Bob Geldof, Muhammad Yunus, and Desmond Tutu, One Young World has been hailed as the “Junior Davos” by CNN and was described by Marketing Week as “the most  forward-looking and comprehensive piece of corporate  social responsibility ever attempted.”Former U.S. President Bill Clinton personally thanked Euro RSCG for its work on One Young World (OYW) at the Clinton Global Initiative earlier this year and named OYW one of the organization’s “Commitment Makers.”Consumers continue to demand that companies stand for more than profits, and Euro RSCG is working with every single agency in its network to ensure that while they grow their clients’ businesses, they also use their creativity to effect positive change in the world. This emphasis will continue to set Euro RSCG Worldwide apart from others while helping get its clients to the Future First.

 

Talent

Attracting and retaining the best talent  in  the  industry  remains an essential goal. In 2010, Al Kelly was welcomed to the network (from TBWA and Fallon) as the new chief creative officer in the flagship New York agency. Pete Zillig relocated from London to serve as co-CEO of Euro RSCG New York. Jason Peterson joined Euro RSCG Chicago as the agency’s new chief creative officer (from Berlin Cameron and Fallon). Clive Maclean was named CEO of Euro RSCG 4D Discovery. Leo Olper and Mauricio Galvan joined Euro RSCG, to re-launch the Hispanic marketing division in the U.S., from Leo Burnett’s Lapiz and the Vidal Partnership, respectively. Gedeon Stol joined ranks as the head of innovation in London. Katie Halling was named global head of the Reckitt Benckiser account. Christian de La Villehuchet and Andreas Geyr were named CEOs of Euro RSCG Europe. Marianne Hurstel was promoted to Vice President of BETC Euro RSCG. And Ricardo Monteiro was named CEO of Euro RSCG Ibero-America.
In Asia, Mason Lin rejoined Euro RSCG as CEO of Greater China, Juan Rocamora was named chairman of Euro RSCG Asia-Pacific, FCB veteran Andrew Crombie was named CEO of Euro RSCG Singapore and Malaysia, Kevin Pereira was named executive creative director of Euro RSCG Singapore, Andrew Knott was named chief digital officer of Asia/Pacific and Matthew Fanshawe was promoted to regional managing director of Asia-Pacific. Euro RSCG Beijing appointed James Chen and Doze Tou as the new managing director and executive creative director, respectively. CC Tang was appointed Chairman of Euro RSCG Hong Kong and Chief Creative Officer of Greater China. Steve Coll was named executive creative director of Euro RSCG Australia. And Siddhartha Bindra was appointed executive creative director of Euro RSCG Delhi. And the list goes on…Euro RSCG’s success in capturing talent of this stature is a testament to its growing reputation within the industry and the consistently high quality of its work.

 

New Business

Globally, the network welcomed an impressive list of new clients  in 2010, including the global Durex and Scholl wins. Work commenced with IBM, the network having been named its global digital and social media agency in a pitch against Digitas at the end of 2009. Chivas awarded Euro RSCG its entire global digital business, and the network has the distinction of being the only non–pure play digital agency to be invited onto Unilever’s global digital roster. Heineken added the digital business to the mainstream win of last year.
Global business was also awarded by Pernod Ricard, Orange, Decathalon, Crédit Suisse, Woolmark, Regus, Reader’s Digest and AMD. Sprint chose the network for their North American mobile business, Groupon added Euro RSCG to their roster, and in France, BETC Euro RSCG won the Pernod Ricard account while Euro RSCG C&O won Les Echos and the French Airforce.
Peugeot awarded Euro RSCG for its business in mainland China and the agency continued to excel in one of the fastest growing regions in the industry, Latin America. In fact, Euro RSCG Worldwide won some of the biggest pitches of the year there, including BBVA, Nova Schin, Sony Vaio, Pizza Hut, and Ambev. Euro RSCG Worldwide was named 2010 Agency of the Year and Best Digital Innovation Agency in Argentina, #1 Advertising Group in Mexico, the fastest growing agency in Chile, and became the second largest agency in Brazil, too. Its national work shone, winning Best Campaign of the Decade in Uruguay and Best Social Awareness Campaign in Mexico, among other awards. Euro RSCG also had huge regional wins, including La Campagnola tuna, Arcor Bagley’s Rumba, Opera, and Sunrise.

 

Recognition

In 2010, Euro RSCG continued to generate some of the best creative work in the world.
Evian’s “Roller Babies” has hit more than 175 million views online and this past year launched as a TV spot for the fi rst time ever in the U.S.
The “Closet” TV spot for Canal+ was  the most awarded  television commercial in 2010, according to the Gunn Report, and continues to bring in trophies for its creativity, including a coveted Gold Cannes Lion.
The “Most Interesting Man in the World” (“MIM”) campaign was driven across multiple social media platforms, resulting in Dos Equis becoming the #1 brand  in both  the beer and  the greater spirits categories on Facebook and surpassing the 1 million fans mark. “MIM” brought home from Cannes a Gold Lion in the Radio category and a Bronze in Film. Dos Equis celebrated other big wins when it was named overall Grand Prix winner at the Radio Mercury awards and Golden Watch winner at the Golden Drums, among other honors.
Euro RSCG created the first-ever gay-themed TV spot for McDonald’s–driving massive media attention to the brand from around the world.
Euro RSCG Life, the healthcare marketing agency, was named Adweek’s first-ever Healthcare Agency of the Year, Medical Marketing & Media’s 2010 All-Star Network of the Year, and one of Campaign’s Top 100 U.K. Agencies.
Euro RSCG 4D agency was named Direct Agency of the Year by BtoB Magazine.
Euro RSCG was awarded Best Advertising Agency and Best Direct Marketing Agency in Spain, Best Digital Agency in the Czech Republic and Best Integrated Marketing Agency in Poland. The Amsterdam office ranked first in the Annual Client Satisfaction Survey in two categories and picked up countless awards for its Volvo work. 2010 was a good year  for Euro RSCG Worldwide and  it continued to evolve as a network to meet the changing demands of the digital and social media age that we are living in. Euro RSCG is determined to keep one  step ahead of  the competition  to get  its clients  to  the Future First and in doing so continue to be pioneers in the new world of communications.

 

Arnold Worldwide

Arnold Worldwide is a global micronetwork within Havas Worldwide delivering creativity, strategy and integration across all communication touch points – advertising, digital, promotions, direct, design, and branded content. In 2010, under the leadership of Global CEO Andrew Benett, Arnold experienced a historic year of global expansion and new business wins, including Aetna, Alberto Culver, CVS/pharmacy, Dell, Huntington Bank, New Balance, and Sanofi-Aventis. This success contributed to Ad Age selecting Arnold as 2010’s “Comeback Agency of the Year.”Arnold believes that “Great Work Works” and makes a promise to every client that a better idea will build revenue, profit and shareholder value. Arnold also represents clients like Amtrak, Brown-Forman, Carnival Cruise Lines, Fidelity Investments, The Hershey Company, McDonald’s, Ocean Spray, Progressive, and Volvo. Its micronetwork is comprised of 15 offices in creative hubs and growth markets, including Boston, New York, Washington DC, Toronto, London, Amsterdam, Prague, Melbourne, Milan, Madrid, Moscow, Lisbon, Sydney, Sao Paulo and Shanghai.

 

H

H is an agency of a different kind that mixes and hybridizes every aspect of communications. Its main clients, Citroën, Darty, Krys, Lascad, transavia.com, Acadomia, Marques Avenue, Dunlopillo, De Dietrich… have been joined over the past year by Crédit Mutuel, Hadopi, Orpi, Pokerstars, Maty, the STIF...After winning 14international prizes for the fi lm Citroën C3 le Parking, the agency was also awarded in 2010 at 10 international festivals with 2 lions at the International Advertising Festival in Cannes for the film Citroën The dog, 3 épica, 2 Eurobest, 1 Clio Award..

 

W&Cie

W&Cie is a design and communications agency specializing in brand strategy. The agency accompanise clients in all aspects which allow tocreate, adjust and maintain a relation pérenne et équitable between the brand, its public and its communities. W&Cie is composed of 4 areas:
• Design & Digital;
• Advertising et Digital (WAtjust);
• Corporate – Editorial & Digital;
• Events & Digital (W&Cie is founding member of Havas Event).
W&Cie has clients including Aéroports de Paris, Groupe Casino, EADS, GDF Suez, Crédit Agricole, Axa, Coca-Cola, La Poste, Peugeot, La Caisse des Dépôts…W&Cie’s creativity is regularly recognized, notably at the International Festival of Creativity in Cannes where the agency won a bronze lion in the environmental design category for Aéroports de Paris. W&Cie is founding member of Havas Design+ created in 2010. Havas Design+ is an international design network launched in 10 key cities: Paris, New York, Lisbon, Madrid, Dubaï, São Paulo,Mumbai, Dusseldorf and Prague.
In 2011, W&Cie merged with Atjust to create WAtjust which regroups all advertising and digital activities within W&Cie. Its vocation is to offer the best advertising (strategic expertise, idea and brand culture, creative references) and the best of digital (technical expertise, digital culture, production capacity).

 

Havas Design+

HAVAS DESIGN+, an international design community connecting multicultural differences

Havas Design+ is a global network gathering more than 500 design and branding specialists, working in thirteen cities all around the world.

The 15 member agencies are all experts in brand management and design, and believe that connecting multicultural differences is the key to propose a new offer to global key accounts and brings to brands worldwide strategic and creative solutions.

Through a unique methodology and approach, Havas Design+ combines global market and local customer insights, and connects multicultural expertise.

Most of all, Havas Design+ aims to re-enchant the relationship between brands and their audiences.