170 YEARS OF CREATIVITY
According to the April 30, 2012 edition of Advertising Age, HAVAS is the sixth largest global advertising and communications group worldwide, its main competitors being WPP, Omnicom, Interpublic, Publicis, Dentsu and Aegis.
It bears the name of Charles-Louis HAVAS, founder of France’s first press agency in 1835.
In 1968 the advertising department, HAVAS Conseil, was incorporated to form a société anonyme. The new Company rapidly extended its field of activity and in 1975 became the holding company, under the name Eurocom, of a Group of subsidiaries specializing in various communications activities.
Since the 1970s, the Group has expanded its business significantly in France and internationally, both in the communications and media buying sectors, by extending its activities to all fields of communication and to the new communications technologies.
HAVAS was first listed on the Paris Bourse (now Euronext Paris) in 1982.
The principal milestones in the Group’s strategic development are as follows:
1991. Eurocom acquired the French advertising group RSCG, leading to the creation of the Euro RSCG Worldwide advertising network.
1996. The company changed its name to HAVAS Advertising and created four operating divisions, the largest of which, the Euro RSCG Worldwide network, established its headquarters in New York in 1997.
1999. Médiapolis, the Company’s existing media planning business, merged with MEDIA PLANNING, a Spanish company specializing in media planning and buying, to give birth to the MPG network.
HAVAS initially acquired a 45% holding in MPG, increased to 100% in May 2001. Through MPG, HAVAS offers a wide range of media services in major markets worldwide.
2000. HAVAS made a successful bid to acquire Snyder Communications, Inc., and listed American Depositary Shares (ADSs) on the Nasdaq National Market System.
1998-2001. HAVAS adopted an active acquisition strategy to strengthen some of its global markets. In addition to MPG and Snyder, the Group acquired around one hundred specialized agencies in America, Europe and the Asia-Pacific region.
2002. The Company changed its name from “HAVAS Advertising” to “HAVAS” by decision of the Annual Shareholders’ Meeting held on May 23, 2002.
September 2003. Strategic restructuring and reorganization of the Group around three core divisions: Euro RSCG Worldwide reinforced in its role as HAVAS’ worldwide network for still stronger development of integrated communications. MPG, HAVAS’ worldwide network for media expertise and traditional advertising and marketing services, continues to develop for the benefit of its own clients as well as those of Euro RSCG Worldwide; Arnold Worldwide Partners which concentrates its development efforts on the US market.
2004. In July, the Bolloré Group acquired a stake in the Company’s share capital.
In October, the Company completed a €404 million capital increase.
2005 was a transition year marked by a significant change in the HAVAS management team.
2006. The Company asked NASDAQ to cease listing HAVAS ADSs. This listing came to an end with the opening of the market on July 7, 2006. At the same time HAVAS closed down its ADR program on July 28, 2006. On October 10, 2006, the Company notified the Securities and Exchange Commission of the voluntary suspension of its registration under the Securities and Exchange Act of 1934. This registration ended on December 7, 2007.
2007. The MPG network was renamed HAVAS Media.
2009. At the beginning of the year, the Group reorganized into two Business Units*, HAVAS Worldwide and HAVAS Media, in order to promote synergies and further reinforce HAVAS’ positioning as the most integrated group in its sector.
Following the pattern of the HAVAS Media reorganization, HAVAS Worldwide will encompass all advertising agencies, marketing services and design. It will bring together all the Euro RSCG network agencies as well as all the independent agencies: Arnold (Boston, New York, Washington, London and Milan), H and W&Cie (Paris), Palm (Montreal) and Data Communiqué (New Jersey).
On October 28, 2009, Havas successfully launched a €350 million 5 year bond issue (due in November 2014) with an annual coupon of 5.5%.
On November 26, 2009, Havas launched its fi rst TV production unit: Havas Productions.
On December 4, 2009, Havas created Havas Event, the Group’s events communication agency in France.
2010. Havas pursued its policy of targeted acquisitions and start-ups based on local partnerships:
• in digital with Acmic in India (agreement fi nalized early in 2011), Congruent in the USA and Project House in Turkey;
• in public relations: with the acquisition of Porda in Hong Kong, Havas strengthened its leadership in global fi nancial public relations;
• in emerging markets: in Russia (in partnership with ADV).
2011. In March 2011, the Board of Directors named David Jones Chief Executive Offi cer of Havas following the resignation of Fernando Rodès Vilà. Alfonso Rodès Vilà was named Deputy Chief Executive Officer and Yannick Bolloré and Stéphane Fouks were named Vice-Presidents of the Group.
The Arnold micronetwork continued to expand within Havas Worldwide: Arnold Amsterdam was created to serve as the global hub for its client Volvo; Arnold Furnace was launched in Sydney and Melbourne to serve global clients and a new offi ce was opened in China in September. Arnold also strengthened its UK presence by merging with Euro RSCG KLP.
The BETC London agency opened its doors in May, headed by Matthew Charlton (ex Modernistas) and Neil Dawson (ex DDB).
Havas pursued its policy of acquisitions and startups with the acquisition of Siren-Communication, a boutique Singapore-based PR agency; a strategic agreement with Chinese healthcare communication agency MedMed; the launch of multicultural marketing agency Totality; startups Camp+KingÊand Socialistic, a US specialized social media and social technology agency; and the acquisition of the Australian agency Host and its sister agency One Green Bean. MPG launched its mobile brand Mobext in Asia, starting with China, Indonesia and the Philippines. Mobext currently operates in eight markets around the world.
The Group acquired a new headquarters building in Puteaux in 2011, and the removal took place in January 2012.
2012. On August 31, 2012, following David Jones’ recommendation, the Board appointed Yannick Bolloré as a Directeur Général Délégué. The Havas senior executive team now consists of David Jones, Global CEO, Yannick Bolloré and Hervé Philippe, both with the title of Directeur Général Délégué.
On September 24, Havas rebrands Euro RSCG Worldwide network to "Havas Worldwide" to underscore unique integrated structure.
* Henceforth, the Divisions will be known as Business Units.